Do you use social media for your business?
I bet you do.
Do you use social media in your free time?
I bet it’s more than you wished you did.
Don’t worry, we’re not going to judge how many hours per day you spend scrolling down your Twitter feed. That’s between you and your smartphone.
We are going to talk about how social media law can define your business success (or failure).
Why are people getting fired over videos and what social media law has to do with it?
Because a smart employer has made them sign a social media company policy. Yeah, that’s one of those company policy papers that go along with your employees’ contract.
And you need it.
According to social media law you’re not allowed to invade the privacy of your employees online, i.e. spy on them but you might (And most probably will) be held responsible for their comments and posts regarding your product, company, brand, other colleagues and customers.
Let me repeat – you can’t control them but you’re responsible for them.
Doesn’t make sense, right? So what do you do….
Create comprehensive social media policies. Once you make employees sign a policy (including anti-harassment clauses) regarding their behaviour online, it becomes part of their contract and you can control what and how they post.
Or at least you can fire them if they post a video on Instagram snorting on a pizza that’s about to be served.
How can social media law help differentiate your brand (and make it a first choice)?
By keeping it. It’s that simple. But let me elaborate and give you some action steps to use social media law in your advantage.
Just like Hallmark used the negative comments on its defected toy Jingle as an opportunity to show exquisite customer service and give a replacement including a funny card, you too can use social media law to grow your brand and engage customers.
Here are a few things you can do positively affecting customer and prospect attitude and growing your following:
Give accurate information about your products. It’s against the law (as a whole, not only in social media) to misrepresent a product and mislead a customer. The misrepresentation of a product online can lead to serious fines and refunds prompted by the Australian Competition and Consumer Association. To make this law work in your advantage, make sure that you make a weekly review of mentions for your brand. There are many tools that will allow you to see what people say about your business, product or niche and get active in the conversation answering questions truthfully.
Respect your brand advocates. Your employees your free marketing agents. They talk to customers, friends, family, to the public (in blogs and social media) – if you delight them with your social media policies and culture, they will share delightful feedback and comments about their experience with you. For example, share with them your production process, share pictures from the office on social media (with permission from everyone) and ask them to post on social media about their day at work. The best way to differentiate your brand through social media law is to have a social media policy that creates a culture of problem-solving, collaboration and excellence. That’s all you need to worry about…They’ll post the rest.
Final words on social media law
Step by step social media law and complying with it becomes an integral [part of doing business. As usual in business, the ones that pioneer best practices will have the best reputation and the ones that chose to be last adopters will always suffer and never be up to date with the latest developments. And that costs money. Many businesses are already feeling the plunge on their budgets and taking action.
Want to Learn More About Making Business Law Work In Your Advantage?
And I want to give you a FREE eBook that will help you start off on the right foot with business law, save money on legal fees, avoid legal trouble and create a legally sexy business.
Want it? Get the ebook here.
If you want to take your knowledge of social media law one step further to leverage it in your business’ advantage, follow Aquarius Education on Facebook, Twitter and LinkedIn so you can be the first to hear about our dates of the Social Media Law For Business workshops in your area.
See you there!